To mark its position in the crypto sector, crypto exchange FTX has spent substantially on partnerships with major sports teams and events. Football legend Tom Brady, the NBA’s Miami Heat, Washington Wizards, Golden State Warriors, Mercedes F1 team, The Capitals, and, most recently, the Super Bowl are just a few of its well-known partners. Millions of Americans watching Super Bowl LVI on Sunday will see commercials for the trading platform FTX, which will be giving away millions of dollars in Bitcoin. The next championship game in the National Football League (NFL) will be played between the National Football Conference Champion Los Angeles Rams and the American Football Conference Champion Cincinnati Bengals. This will occur between 8:30 p.m. and 10:30 p.m. Eastern Time (‘ET’), the exchange stated, adding that the promotional time will conclude at 11:59 p.m. ET. There will be ‘four grand prizes,’ the exchange stated, explaining: “Each winner will receive bitcoin deposited into their FTX account. The amount of bitcoin to be deposited will be equal to the ET time (hour and minute) that sponsor’s February 13, 2022 television commercial begins to be aired on NBC.” FTX Aims to Ease Regulations In an interview with the Washington Post, CEO Sam Bankman-Fried indicated that the commercials are more aimed at persuading US officials to relax their laws on the technology than at convincing consumers to download the app. Licenses for Bitc...
