As the usage of social media keeps increasing, brands are increasingly dependent on social media influencers to help push their products and services to their wide range of audiences. Because of this, influencer marketing has turned into a lucrative business, with the industry said to become a $15 billion industry by the end of 2022. As per the latest calculations, 43% of all social media influencers make an average of $50,000 a year and the influencer economy is estimated to be more than $100 billion. The Metaverse and Influencer Marketing The Metaverse is a virtual ecosystem where immersive digital spaces are manufactured for a range of human activities and this involves the integration of both virtual and physical spaces. Back in the 90s when Neal Stephenson coined the term “metaverse” in his science-fiction novel “Snow Crash,” it was just what it was, an imaginary world from fiction. Recent happenings however have clearly shown that the Metaverse isn’t just the product of a talented writer coining words for his book, but that it is a concept that is already here with us and will be a huge part of our future. To back this claim, we can easily point to tech giants who are obviously in a race to be the first to market for the Metaverse industry. Meta (previously Facebook) invested $10 billion in 2021 to build its Metaverse, while Nvidia is developing an Omniverse, which will connect virtual worlds in the Metaverse. Music star...
