Global fast food chain KFC is reportedly testing a blockchain platform designed to improve transparency in the world of advertising. KFC Middle East will utilize a blockchain-based solution to track ad campaigns and verify the delivery of ads to increase the company’s visibility and eliminate fraud, reports AMEinfo. Ozge Zoralioglu, chief marketing officer at KFC […]The post KFC Testing Blockchain Technology to Boost Transparency in Advertising appeared first on The Daily Hodl.