The sports marketers and digital assets share a unique relationship of benefiting each other by driving fan engagement. The American football team Tennessee Titans becomes the first National Football League (NFL) team to accept Bitcoin (BTC) payments. BREAKING: The Tennessee Titans will now accept Bitcoin for payment. It will start with larger purchases (season tickets & suites) but could eventually extend to smaller items like food & beverage at the stadium. They are the first NFL team to do this. (h/t @BitcoinMagazine) pic.twitter.com/B0rapJBrMX — Joe Pompliano (@JoePompliano) April 6, 2022 Tennessee Titans Enter The Digital Space Reportedly, Tennessee Titans will be accepting Bitcoin payments for large and recurring transactions like season tickets and boxes. However, in the future, the team will also include merchandise, single ticket sales, and in-stadium food and beverages sales. Senior Vice President and Chief Marketing & Revenue Officer Of Tennessee Titans, Gil Beverly adds, “At the Tennessee Titans, we’re always striving to be a tech-forward, innovation-first, and data-driven business. Accepting Bitcoin is part of an overarching goal to make our fans a top priority and remain on the cutting edge of their needs and what the market demands.” U.S. Sports And Entertainment Sectors Accept Digital Assets The players, teams, and even the sports marketers of the United States have proven to be strong advocates of digital asse...
