In the highly competitive marketing industry, predicting trends and being one step ahead of your competition can be the key difference-maker in a campaign’s potential success. Many tried-and-tested campaign archetypes still exist and have been used by leading brands worldwide to market their products. However, trends are changing quickly in modern times, and predicting them is becoming increasingly challenging as consumer preferences change alongside swings in brand sentiment. Due to this ever-evolving change in marketing trends, many marketers seek a new approach through data-driven insights that use AI to predict the most optimal strategies for campaign success. Whilst past “proven” marketing strategies have proven to be successful, they can often fail to capture the full breadth of a potential market. The advent of AI-Driven MarTech (Marketing Technology) is now becoming increasingly popular due to its ability to predict emerging trends and address the issues traditional marketing tools face. By using a vast number of data points and aggregated data, AI-driven solutions such as Ojamu can give marketers an instant edge over the competition. Using AI to make more accurate predictions The Ojamu platform utilizes the innovation of AI alongside Blockchain technology to extract the most valuable insights from consumer data and create specific, targeted marketing campaigns tailored to what is needed for a brand&#...
