TL;DR Breakdown Award Pool launch in Ontario, Canada.Platform to help brands, influencers engage communities globally. Award Pool, an integrated platform that empowers brands, influencers and content creators to grow, and engage communities worldwide, announced the launch of its platform on Wednesday. Founded in March 2020 and headed up by seasoned entrepreneur and CEO Reuven Cohen, Award Pool provides tools to brands and content creators for the gamification of campaigns with social and in-game challenges catered to their communities. In a press release, the company also announced its first partnership with So.Co, a curated, image-based media platform that celebrates music, the related lifestyle, and associated cultural content. Together, Award Pool and So.Co will promote a new opportunity for connecting musicians with fans by having them participate in challenges to earn points and NFT rewards, which will redefine the best strategies for audience growth and activation. “Our mission is to give brands and individuals the power to build vibrant groups of followers, fans, and customers,” says Cohen. “To accomplish this, Award Pool has developed an innovative platform that enhances experiences and gamifies community engagement, enabling users to collect unique amazements securely in one place.” Award pool bridging disconnect between traditional, digital audience Award Pool is primarily designed to appeal to digital natives, incl...
